<?xml version="1.0" encoding="ISO-8859-1"?><rss version="2.0"><channel><title>Loyalty IP</title><description>Ideal Path brings companies together with actionable and insightful market research and expertise combined with a comprehensive overview of the available vendors in the space. We produce original content and also keep your company apprised of the goings on in the marketplace including real role model examples and developments in vendor and events areas.</description><link>http://www.loyalty-ip.com/</link><item>
<title>Secret Service Summit 2013</title>
<link>http://www.loyalty-ip.com/ev-1965--conference-secret-service-summit-2013</link>
<pubDate>2013-11-04</pubDate>
<description><![CDATA[<p>The Secret Service Summit is America's #1 customer service conference. It delivers the best customer service training you will ever experience including a solid plan to take your company's customer experience to the next level and make price irrelevant. Don't miss this opportunity to learn from the experts how to deliver world-class customer service experiences, increase retention, referrals, repeat business and change the world by creating a customer service revolution.</p>]]></description>
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<title>Retail Customer Experience Executive Summit 2013</title>
<link>http://www.loyalty-ip.com/ev-2052--conference-retail-customer-experience-executive-summit-2013</link>
<pubDate>2013-08-13</pubDate>
<description><![CDATA[<p>Retail Customer Experience Executive Summit 2013 is an extraordinary opportunity for retailers to get together in a casual setting and learn from one another. The interactive sessions delve deep into topics that are on the minds of retailers today, and the Summit's format allows the collective wisdom "in the room" to be distilled into concrete, actionable ideas that retailers take home with them.</p>]]></description>
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<title>Marketing and Customer Experience Conference</title>
<link>http://www.loyalty-ip.com/ev-2190--conference-marketing-customer-experience-conference</link>
<pubDate>2013-08-13</pubDate>
<description><![CDATA[<p>The Marketing and Customer Experience Conference is ideal for professionals that work within the marketing or customer experience fields within a natural gas distribution company. This conference offers a unique opportunity to network and learn more about the residential, commercial and industrial markets, as well as the latest products, technologies, and solutions to issues facing today&rsquo;s natural gas marketing professional. Those involved with contact centers, customer field service delivery, and meter to cash functions won't want to miss this comprehensive program. Communications professionals will want to attend to learn best practices and discuss current challenges and innovative solutions.</p>]]></description>
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<title>Throwing Off Sparks: Rules for Reigniting Your Retail Loyalty Programs</title>
<link>http://www.loyalty-ip.com/ev-2203--webinar-throwing-off-sparks-rules-for-reigniting-retail-loyalty-programs</link>
<pubDate>2013-08-08</pubDate>
<description><![CDATA[<p>As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. And in particular, this is very true in retail customer relationships. There are highs and lows and the relationship improves in quality until it begins to decline, at which point you must extend effort to get the relationship back on track. In this workshop, you will learn the five most important rules for rekindling the value of your retail loyalty program and hear a vision for four potential futures for retail customer marketing in the world of Big Data. The good news for retailers is that, while changes in technology, consumer behavior, and market forces will continue to offer challenges to your business models, the fundamental drivers of customer loyalty remain unchanged. The biggest danger is complacency.</p>
<p>Takeaways:</p>

Better understand the drivers of customer loyalty in the retail space
Learn five actions you can take to reignite your retail loyalty program
Learn four potential futures for customer marketing in the world of Big Data
]]></description>
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<title>5th Annual Customer Retention and Profitablity Summit</title>
<link>http://www.loyalty-ip.com/ev-1968--conference-5th-annual-customer-retention-profitablity-summit</link>
<pubDate>2013-07-25</pubDate>
<description><![CDATA[<p>The 5th Annual Customer Retention and Profitablity Summit would bring together think tanks from the telecom sector across the globe to share their expertise, experience and strategies that have worked for there organisations, irrespective of the fact that the same techniques may or may not be acceptable/deployable across providers due to varied demographics. However these tried and tested strategies and experiences could be fine tuned to suit the demographics to where the provider comes from.</p>]]></description>
<guid isPermaLink="true">http://www.loyalty-ip.com/ev-1968--conference-5th-annual-customer-retention-profitablity-summit</guid>
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<title>2nd Customer Analytics and Intelligence Conference</title>
<link>http://www.loyalty-ip.com/ev-2193--conference-2nd-customer-analytics-intelligence-conference</link>
<pubDate>2013-07-22</pubDate>
<description><![CDATA[<p>Customer insights result in knowing your customer needs and are the single most important factor in building innovation, creating compelling marketing communication and driving purchasing behavior. Today, consumers are in charge and to get them to act, requires a holistic view of understanding what makes them tick.</p>
<p>2nd Customer Analytics and Intelligence Conference will bring researchers, marketers and customer experience professionals together who will explore all the latest research methodologies and ways to action insights to drive your business forward. Topics will include big data, understanding consumer choice, mobile insights, neuroscience, consumer psychology, social media listening and customer centricity. If you are charged with understanding or actioning customer data or behavior, then this event isfor you.</p>]]></description>
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<title>Financial Services Webinar: Reduce complaints and drive loyalty</title>
<link>http://www.loyalty-ip.com/ev-2218--webinar-financial-services-webinar-reduce-complaints-drive-loyalty</link>
<pubDate>2013-07-11</pubDate>
<description><![CDATA[<p>Featuring expert panellists, this webinar will cover some key industry pain points and explore how finance professionals like you can:</p>

Increase revenue
Monitor customer satisfaction in real-time
Identify issues before they become complaints
Differentiate your brand in a troubled marketplace
Encourage loyalty so customers stay with your brand for all their banking needs
]]></description>
<guid isPermaLink="true">http://www.loyalty-ip.com/ev-2218--webinar-financial-services-webinar-reduce-complaints-drive-loyalty</guid>
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<title>LOYALTY 3.0 Pioneers Webinar - Take Loyalty and Engagement to Unprecedented Levels</title>
<link>http://www.loyalty-ip.com/ev-2211--webinar-loyalty-30-pioneers-webinar-take-loyalty-engagement-to-unprecedented-levels</link>
<pubDate>2013-07-10</pubDate>
<description><![CDATA[<p>Meet Rajat Paharia - the Father of Gamification - and get Insider Insights into the Exciting World of Gamification</p>
<p>Gamification &ndash; fueled by the power of Big Data &ndash; is transforming how companies capture and keep loyal customers, engaged employees, and valuable partners.</p>
<p>As one of the &ldquo;Loyalty 3.0&rdquo; pioneers, you&rsquo;re invited to register for this exclusive webinar with author Rajat Paharia as he discusses how to take loyalty and engagement to unprecedented levels. Hear his latest insights and get answers to your questions &ndash; free &ndash; in this concise 60-minute &ldquo;virtual book signing.&rdquo;</p>]]></description>
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<title>2013 Customer Experience Exchange for Retail</title>
<link>http://www.loyalty-ip.com/ev-2192--conference-2013-customer-experience-exchange-for-retail</link>
<pubDate>2013-07-01</pubDate>
<description><![CDATA[<p>The Customer Experience Exchange for Retail brings together 60 CMOs and VPs/Directors of Customer Experience, Marketing, eCommerce and Retail from Fortune 500 retailers to discuss the practicalities of increasing customer retention and loyalty in this hypercompetitive market. Through a range of cutting edge case studies, interactive discussions, hands-on workshops and private business meetings with the industry's most innovative technology and service providers.</p>
<p>This Exchange offers you the chance to network with fellow retail customer experience leaders, benchmark against the world's most successful brands, engage with the market's most innovative solution providers and crucially, walk away with practical solutions to propel your business and brand value to new heights.</p>]]></description>
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<title>Responsys Interact 2013 - London</title>
<link>http://www.loyalty-ip.com/ev-2206--conference-responsys-interact-2013-london</link>
<pubDate>2013-06-27</pubDate>
<description><![CDATA[<p>It&rsquo;s time to move&nbsp;marketing forward.</p>
<p>Every year, we come together with a shared mission to build out the marketing industry with new strategies and technologies. Join us at Responsys Interact 2013 to get inspired, develop new skills, and forge new relationships.</p>]]></description>
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<title>Confirmit Community Conference (CCC'13) Las Vegas 2013</title>
<link>http://www.loyalty-ip.com/ev-2091--conference-confirmit-community-conference-ccc13-las-vegas-2013</link>
<pubDate>2013-06-26</pubDate>
<description><![CDATA[<p>CCC'13 Las Vegas is an excellent forum for you to learn, share ideas and network. Join this conference and network with industry experts and thought leaders to discuss the latest issues and trends impacting Voice of the Customer, Employee Engagement and Market Research programs. Attending CCC'13 in Las Vegas gives you an unrivaled opportunity to understand the rapid changes in your industry and discover new techniques that can drive your business forward. If you are involved in planning, deploying or acting upon feedback programs or Market Research studies &ndash; or the insight gained from them &ndash; then CCC'13 Las Vegas is not-to-be a missed event for you!</p>]]></description>
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<title>Capturing the Multichannel Customer</title>
<link>http://www.loyalty-ip.com/ev-2220--webinar-capturing-the-multichannel-customer</link>
<pubDate>2013-06-26</pubDate>
<description><![CDATA[<p>Marketing to consumers in their preferred channels requires data and insight.&nbsp;Consumers like to shop, communicate, and learn through a multitude of online and offline channels. Businesses have to be where consumers are to best meet their needs. Knowing where to be is often the challenge.</p>
<p>Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform customer data into insight that will allow you to understand and anticipate customer needs, create more relevant campaigns and communications, and then reach the right consumers at the right time via the right channel mix.</p>
<p>A selection of instructional sessions and moderated discussions will examine such topics as:</p>

Making sense of Big Data
Optimizing customer segmentation and targeting
Capturing and using voice-of-the-customer input
Personalizing the e-commerce experience
Creating the ideal channel mix based on customer preferences
]]></description>
<guid isPermaLink="true">http://www.loyalty-ip.com/ev-2220--webinar-capturing-the-multichannel-customer</guid>
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<title>Creating a Regulatory and Business Model Strategy To Improve Customer Satisfaction</title>
<link>http://www.loyalty-ip.com/ev-2221--webinar-creating-regulatory-business-model-strategy-to-improve-customer-satisfaction</link>
<pubDate>2013-06-26</pubDate>
<description><![CDATA[<p>Annual customer satisfaction rankings for electric utilities are making industry news. These rankings reiterate the relationship between customer satisfaction and key financial metrics in the electric utility industry, such as profitability and credit ratings.</p>
<p>Key topics that will be covered in this webinar include:</p>

The factors that are currently influencing customer satisfaction levels at electric utilities
The significance of annual customer satisfaction rankings &mdash; what impact do they have in the real world
Why some utilities are consistently ranking high in customer service and others are lagging behind
Building customer satisfaction metrics into a broader business model and / or regulatory strategy
The drive for alternative customer engagement metrics in regulatory proceedings
How customer satisfaction drives return on equity for regulated electric utilities
Attributes of successful utility customer engagement programs
]]></description>
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<title>Creating a Compelling Web Experience that Resonates</title>
<link>http://www.loyalty-ip.com/ev-2231--webinar-creating-compelling-web-experience-that-resonates</link>
<pubDate>2013-06-26</pubDate>
<description><![CDATA[<p>Are you talking at your customers or conversing with them?Your customers want to engage with you, but are you creating a compelling enough story to keep them interested through the buying cycle? It is critical that your digital experience goes beyond static content and begins delivering tailored, content-centric messages to your customers at the right time, and across all their devices.</p>
<p>Join us in Part II of The Art of the Customer Experience webinar series, Creating a Compelling Web Experience that Resonates, on June 26th, 2013. Discover how OpenText Web Experience Management (WEM) makes it simpler than ever to deliver the personal digital experience your customers want.</p>
<p>Webinar will cover:&nbsp;</p>

Latest trends in digital experience, focusing specifically on how &ldquo;Context is Now King&rdquo;
Processes for creating, launching, and maintaining your own digital experience
How to breakdown the silos between the groups delivering content, and those measuring it
]]></description>
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<title>Customer Experience in Rail</title>
<link>http://www.loyalty-ip.com/ev-2140--conference-customer-experience-in-rail</link>
<pubDate>2013-06-25</pubDate>
<description><![CDATA[<p>Customer Experience in Rail is a new one-day conference that brings together British and European operators to debate how train companies can improve the customer experience for their passengers. Instead of merely moving people from station to station, successful rail operators are now taking ownership of their customers. It is now vital to create an end-to-end experience which can generate additional journeys and revenue through the use of social media, smarter ticketing and innovative engagement strategies. Customer Experience in Rail is designed for both the UK and European markets and is aimed at senior executives within train and track operators, train manufacturers, IT providers, specialist technology providers and policymakers.</p>]]></description>
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