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    • Big data is here .... but is your company ready for it? http://bit.ly/11vO07Q #VOC #bigdata

      18 June 14:00:00

    • How weak #customerexperience leaves strong companies vulnerable to new competition http://bit.ly/11lNOf1 #CX

      18 June 13:30:00

    • Pricing can be the 'kill switch' on a positive #customerexperience http://bit.ly/11lNCfG #CX

      18 June 13:00:00

    • #Webinar Today: The New "V" in #BigData: How Viability is Driving Better Outcomes #dataanalytics @PROS_Inc http://bit.ly/10u5q9H

      18 June 00:45:00

    • #Webinar Today: Leverage Your Secret Superpowers to Drive #CustomerSuccess @VerintWFM #customerexperience http://bit.ly/10u6zOw

      18 June 00:45:00

    • Mobile technologies put pressure on brands to meet customers' new #CX expectations around smartphones http://bit.ly/16PXodq

      17 June 13:45:00

    • Putting control of online #customerexperience back where it Belongs http://bit.ly/18Sb3Cr #CX

      17 June 13:15:00

    • #CX firm @beyondp takes #VOC to next level (beyond NPS) - and helps businesses drive decisions http://bit.ly/14JnvCq

      17 June 12:45:00

    • Even Great Customer Experience Has a Limited Life (Just ask Apple's Jony Ive) http://bit.ly/18Sb3lR #CX #custexp #iOS7 #Apple

      17 June 12:15:00

    • Starbucks extends #loyaltyprograms to include merchandise bought at other retail partners http://bit.ly/YItdlr

      13 June 13:00:00

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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
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Issue 2012.07.28
Loyalty Program Targeting From Multiple Angles
article: Loyalty Strategy

How Every Program is Best Suited to Specific Customer Segments Starting from the fact that each program is best suited to only some of your customer segments

I recently participated in a Linkedin discussion about SPG (Starwood Preferred Guest program)  where the topic was around their aggressive expansion of their top tier benefits is warranted by the research supporting it.

I shared a survey that SPG commissioned which yielded some surprising results about how top tier members of hotel programs viewed their tier levels.   While the study pointed to an extreme emotional engagement by those members, other members of the discussion found the results hard to believe.  Below ... READ MORE
editors' digest: Loyalty Industry
Capital One Relaunches Industry Leading Incentive Program | Capital One puts its money where its “targeting” is with aggressive intro awards program for big travel card spenders... READ MORE
news: Company News

Jersey Mike's Subs, which has more than 600 branches across the US, has ... MORE

event: upcoming

Where expertise, knowledge and powerful insights come together ... MORE

Date: 2012-09-11
Location: Terranea Resort, CA,
vendor: focus

Retail Hero is a cash-spent based loyalty program that rewards your customers with a ... MORE
 
 
 
 
  
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