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Issue 2012.07.13
How Close is VoC to the Centre of Your Business?
article: VOC Execution

Silencing naysayers that unwind your efforts at acting on VOC

Any company investing in data gathering programs will tell you that, ultimately, Actionability = ROI.   For example, in the context of a data driven customer segmentation program, Loyalty New Zealand's Managing Director recently pointed to the importance of identified segments 'seeming very real' and thus making segment based programs more actionable.

This kind of example points to a very important bar that companies need to meet to make the results of their data driven efforts more actionable and in ... READ MORE

editors' digest: Loyalty Industry
Keys To VOC Driven Product Development | Demonstrating strong impact of VOC on product plans is powerful with customers ... READ MORE
news: Vendor News

The 'My Iceland' programme, developed in partnership with customer experience management (CEM) experts ... MORE

event: upcoming

Attendees will learn key takeaways for strengthening their ... MORE

Date: 2012-09-19
Location: To be ..., MA, USA
vendor: focus

Empathica is a specialist in automating the measurement and management of customer loyalty and ... MORE

 
 
 
 
 
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