article: VOC Execution
Silencing naysayers that unwind your
efforts at acting on VOC
Any company investing in data gathering programs will tell you that, ultimately, Actionability = ROI. For example, in the context of a data driven customer segmentation program, Loyalty New Zealand's Managing Director recently pointed to the importance of identified segments 'seeming very real' and thus making segment based programs more actionable.
This kind of example points to a very important bar that companies need to meet to make the results of their data driven efforts more actionable and in ... READ MORE
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editors' digest: Loyalty Industry
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news: Vendor News
The 'My Iceland' programme, developed in partnership with customer experience management (CEM) experts ... MORE
event: upcoming
Attendees will learn key takeaways for strengthening their ... MORE
Date: 2012-09-19
Location: To be ..., MA, USA
vendor: focus
Empathica is a specialist in automating the measurement and management of customer loyalty and ... MORE
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