Mobile has been on radar screen of companies for a while — with a big part of the focus being on gathering customer feedback.
Until recently, the driving factors have often been company centric:
- cost advantage: lower cost than other platforms
- timing advantage — 24 access to customers
- unique identification of customer — via mobile number.
But now. in a major market shift, there is a customer centric pressure — as customers increasingly are treating mobile as their primary platform ... READ MORE