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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
    …… Read More.

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Issue 2012.06.20
Innovation in Rewards: Creating Impact at Multiple Stages
article: Loyalty Strategy

9 real examples of companies pursuing focused innovation in rewards

When managers think innovation, they tend to think of it at the program level:   a simple list of clever or new things they can implement to increase the overall effectiveness of a program.  But that high level approach undermines the innovation process and ignores what fundamentally powers strong innovation efforts.

Taking a look at a company’s rewards programs, there is an opportunity to innovate at each level - from the targeting of the program to the delivery of rewards, and ... READ MORE
editors' digest: Loyalty Industry
Moving Brand Perception With Rewards | Tiger Fuel Company leverages a seemingly small reward program to address a big brand problem... READ MORE
news: Company News

American Eagle Outfitters, Inc. AEO +1.07% and shopkick, the largest location-based shopping app ... MORE

event: upcoming

Where expertise, knowledge and powerful insights come together ... MORE

Date: 2012-09-11
Location: Terranea Resort, CA,
vendor: focus

LoyaltyShares brings a totally new reward redemption option to market for sponsors of loyalty ... MORE
 
 
 
 
  
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