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    • Mobile technologies put pressure on brands to meet customers' new #CX expectations around smartphones http://bit.ly/16PXodq

      24 May 05:30:00

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      24 May 04:00:00

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      24 May 03:15:00

    • The 4 critical success factors that make Amazon Prime, MyStarbucksRewards and more top #loyaltyprograms successful http://bit.ly/16PXodj

      23 May 04:45:00

    • The big difference between a #rewardsprogram and a #loyaltyprogram http://bit.ly/UAkvhI

      23 May 02:45:00

    • Your CX's worst enemy? It's weak team members competing with strong ones ... and losing http://bit.ly/WTEnNI

      21 May 16:00:00

    • One exceptional store manager demonstrates how #employeeengagement drives #brand power http://bit.ly/10hklQm

      20 May 14:30:00

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      20 May 14:00:00

    • 5 keys for a successful Voice of Customer effort http://bit.ly/Z3XlkY #VoC

      20 May 13:30:00

    • 3 reasons to use your newest product / services as rewards in your loyalty programs http://bit.ly/16ubVsi

      20 May 13:00:00

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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
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Issue 2012.05.16
On Web, Mobile or Social: Benchmarking is the Key to the Value of Data
article: VOC Impact

One factor in choosing your CSat scoring system

A peek at the SatMetrix NPS Benchmark report for several industries reveals a secondary level realization: how easy it is to benchmark using NPS.

The underlying question is: How actionable are those findings?
The answer is: it depends. Companies in differing situations look at NPS results in different ways.

Those who are pursuing a specific strategy at full steam will often look for confirmation of direction in their NPS scores. In that case, the NPS score is highly actionable since it in a very simple way confirms a strategic ... READ MORE
editors' digest: Loyalty Industry
ESource Study on Utilities CX Finds SM Gaps | ESource points to study showing that utilities need to worry about more than direct competitors for CX standards... READ MORE
news: Company Survey

Online freight provider Freightquote recently surveyed customers it did business with in 2011. ... MORE

event: upcoming

The Market Insight Forum aims to give research ... MORE

Date: 2012-06-13
Location: Savoy Place, UK
vendor: focus

Insight Now is a innovative company providing measurement of the customer satisfaction and experience. ... MORE
 
 
 
 
  
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