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    • Your CX's worst enemy? It's weak team members competing with strong ones ... and losing http://bit.ly/WTEnNI

      21 May 16:00:00

    • One exceptional store manager demonstrates how #employeeengagement drives #brand power http://bit.ly/10hklQm

      20 May 14:30:00

    • 3 reasons to use #gamification within your teams to drive #CX http://bit.ly/XIbAzO

      20 May 14:00:00

    • 5 keys for a successful Voice of Customer effort http://bit.ly/Z3XlkY #VoC

      20 May 13:30:00

    • 3 reasons to use your newest product / services as rewards in your loyalty programs http://bit.ly/16ubVsi

      20 May 13:00:00

    • Looking beyond NPS for strong #customerinsights to drive business decisions http://bit.ly/14JnvCq #VOC

      20 May 12:30:00

    • What a job posting can tell you about a company's commitment to #socialmedia http://bit.ly/WvlteC

      17 May 18:00:00

    • Is your company its own worst competition? Inconsistent CX from different team members can create new pressure points http://bit.ly/WTEnNI

      17 May 17:45:00

    • What's missing from follow-the-leader #customer facing programs? Internalization http://bit.ly/XIbxnz

      17 May 17:30:00

    • Why the C-level leadership is key to sustaining #customerloyalty http://bit.ly/14V62n2

      16 May 15:30:00

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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
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Issue 2012.05.09
Sharpen Social Media Efforts to Deliver Real Impact with Customers
article: Loyalty Execution

AIR MILES example has rapid engagement AND program cost control simultaneously in new programs

Look around and you’ll see a lot of examples of gamification in marketing and in particular in loyalty programs.  So is this just another gimmicky social media driven tactic by companies?  Or is there some genuine strategic value that justifies its rapid infiltration into loyalty programs.

It may seem gimmicky on the surface but gamification addresses two key strategic issues for companies running loyalty programs:

1. Jump starting loyalty programs with early member engagement

2. Managing costs of generating loyalty program visiblity

The impact of gamification on these two ... READ MORE
editors' digest: Loyalty Industry
Driving Referrals for Real Estate Agents | The cart and horse: getting reputation out in front makes social media referral generation much easier... READ MORE
news: Vendor News

Over half of loyalty programs either have a social media or mobile communication-enabled ... MORE

event: upcoming

Social media has changed the way businesses engage ... MORE

Date: 2012-05-31
Location: CBI Conference ..., UK
vendor: focus

89 Degrees is a next-generation marketing services provider that uses advanced analytics to drive ... MORE
 
 
 
 
  
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