Look around and you’ll see a lot of examples of gamification in marketing and in particular in loyalty programs. So is this just another gimmicky social media driven tactic by companies? Or is there some genuine strategic value that justifies its rapid infiltration into loyalty programs.
It may seem gimmicky on the surface but gamification addresses two key strategic issues for companies running loyalty programs:
1. Jump starting loyalty programs with early member engagement
2. Managing costs of generating loyalty program visiblity
The impact of gamification on these two ... READ MORE