KeyBank's 'Summer of Rewards'(SM) Sparking Customer Response

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in: Loyalty Industry

Program celebrates customer loyalty with double points, special redemption offers

KeyBank customers have been doubling their rewards by participating in Key's new program, "Summer of Rewards"(SM) . The two-month opportunity, which launched July 1 and continues through Aug. 31, expands the KeyBank Relationship Rewards(SM) program even as many competitors continue to de-emphasize or eliminate their customer rewards programs.

"We're pleased with our customers' response to 'Summer of Rewards'," said Maria C. Coyne, executive vice president of the Consumer & Small Business Banking segment at KeyBank. Coyne said "Summer of Rewards" has been well received across the bank's 14-state footprint.

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