Comparable store sales, excluding fuel, were up 0.1 percent, which Eidson hailed as “significant” after coming off a negative three percent in the prior quarter. Eidson credits the the grocer’s Yes is More loyalty campaign for the uptick.
“The Yes Is More campaign I think is really resonating with the consumer,” said Eidson, adding that the program's 90-day price freeze was very popular. Sales of a dozen medium-size eggs, he said, shot up 900 percent after the price dropped below $1 during the price freeze. “Customers appreciated that we could give them those prices week in and week out,” Eidson said.
"While the economic environment in our markets remains challenging, we are pleased with the improvement in our comparable store sales trend, the solid execution of our operating plan and our ability to provide the brands, products and services that best deliver value to our consumer in today's economy,” Eidson said.