Verizon Wireless has again demonstrated that loyalty is still best achieved by a stronger customer experience. Despite the struggles of mobile companies to satisfy customers, Verizon has managed to significantly out perform its competitors with respect to churn rates on a monthly basis.
The company points to its leading network — with a wide 4G footprint — thereby offering customers a performance level not available elsewhere. Ultimately, the competitive advantage afforded by a superior service is very difficult for competitors to overcome even with lower pricing and generous loyalty programs.
Verizon has further extended the advantage but training customers (for free) in the use of the features of its most advanced phones and network.