In several of its markets, Brookshire Gorcery Co. has recently announced an new concept called "YourPoints" to reward customers with savings on gasoline and groceries. Customers shopping with a registered Thank You Card, the company's frequent shopper card, earn one YourPoint per dollar on most purchases at participating Brookshire's stores.

YourPoints are automatically loaded onto the Thank You Card across multiple shopping trips. There are no receipts or coupons to keep up with. And there is no limit on how many YourPoints customers can earn. YourPoints can be redeemed for discounts on fuel or groceries at participating stores and fuel centers.

For every 100 YourPoints earned, the customer can redeem them to save 10 cents per gallon on fuel. Those savings can be stacked to increase the customer's per-gallon discount. For example, 500 YourPoints are redeemable for a savings of 50 cents per gallon on fuel. The customer may choose to redeem 500 YourPoints for a 5% discount applied to a grocery purchase of their choice.

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