UK's Department Store Chain House Of Fraser Hires Grass Roots To Run Mystery Shopping Program Across Its 61 Stores

Home
News
Events
Vendors
Articles
Newsletter
ABOUT
Vendor Home
EXPLORE TOPICS

connect with us

subscribe to newsletter

in: Loyalty Industry

House Of Fraser Picks Grass Roots For Mystery Shopping Task

UK— Department store chain House of Fraser has appointed Grass Roots to run a mystery shopping programme across its network of shops. Grass Roots will conduct regular visits to House of Fraser’s 61 stores, with shops that have higher footfall levels receiving more regular visits. Insight gathered from the mystery shoppers will be given to store managers who will then provide feedback to their staff.

Alison Seabourne, House of Fraser’s consultant staffing manager at House of Fraser said: “We have just redefined our vision as a retailer across our entire network. We are really keen to measure how this is working and to assess how frontline employees are interacting with customers to provide the desired experience.”

Original Link

Featured Webinar
in VOC on Mobile

Webinar: Mobile Customer Success Management

Want real-time access and insight into your customers? This webinar will benefit Customer Success Executives, Customer Success Managers, as well as anyone who is involved in Customer Intelligence Management.

Loyalty Conference
in Loyalty Impact

Conference partially focuses on driving business impact from rewards programs

Loyalty World USA tracks include how to leverage reward programs to drive measurable business results. Gain useful tips on increasing goal alignment of programs.

Vendor in Focus
in Loyalty Vendors

Join a community of vendors to achieve scale for customer rewards

Punchcard allows vendors to join a community of vendors to drive the activity among customers. Shared rewards infrastructure creates scale that is not possible for single vendor.

ARTICLE
in VOC Execution

Loyalty Systems are a key tactical support for VoC programs

Integrating loyalty or incentive programs into data gathering (or vice versa) creates a more powerful feedback system — by drawing on the emotional engagement of the rewards program.

WHAT'S HERE?

CLICK

Spotlight on the
LOYALTY INDUSTRY
New Related Articles

in VOC on Mobile

Mobile Boosts VOC Actionability

in VOC Impact

VoC to Drive Employee Performance

in VOC on Mobile

The Generational Transition of Mobile

in VOC Strategy

Measuring the Customer State of Mind

more RELATED ARTICLES >

Article
in Loyalty Strategy

Multiple examples of innovation in loyalty programs

Article exploring multi levels of innovation in rewards includes a couple of takes on targeting your reward programs for greater impact and ROI.

Editors' News Take
in Loyalty Impact

Using loyalty to support branding

RiteAid integrates wellness and health benefits into loyalty programs to also drive brand connection

Vendor in Focus
in Loyalty Strategy

Loyalty services vendor allows targeting specific buyers

Retail Hero, provider of CRM and POS integrated loyalty systems, allows companies to target buyers who consistently buy the same products for threshold rewards.

Editors' NEWS/Opinion

in Loyalty Strategy

Local Grocery Store Chain Steps Outside the Norm for New Rewards Program | New Rewards Program for Local Grocery Chain

in Loyalty Industry Watch

American Express Extends Top Rated Streak to 6 Years | Tops JD Power Credit Card Customer Service Ranking Again

in CX Impact

Research Team Takes On Marketers Key Challenge | KU team uses innovative approach to tackling question of ROI of CSat programs

in Loyalty Infrastructure

Walgreen's CIO Delivers Infrastructure for New Loyalty Initiative | Effort reads like a playbook for any company looking to institutionalize customer centricity and loyalty marketing into its business model.

more EDITORS NEWS >

Editor's Note

Welcome (back) to the Ideal Path Customer Loyalty Portal.

It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.

Article
in Loyalty Impact

Loyalty Programs & Brand Strength

Loyalty programs can create a differentiating value story that clearly distinguishing your offering from competitors.