“In today’s landscape of empowered customers, dizzying technological advancements and globalization, companies have to work even harder to engage with customers - let alone maintain their loyalty,” says Mark Johnson, CEO of Loyalty 360. “Businesses are awakening to the reality that in order to survive and thrive, customer loyalty is not merely the end phase of a customer journey; it has to be top of mind throughout the journey.” In Customer Analytics Drive Loyalty, not Loyalty Programs, a complimentary webinar that will be held on November 29 at 1 PM EST, Macy’s and SAS will discuss how they are joining forces to create a center of customer intelligence excellence that other businesses can emulate.

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