Angel has taken a strong step towards providing its clients with a more innovative technology platform for managing customer experience.  Including location based technology -- the company has increased efficiency, relevancy and overall end customer experience.

What role does innovation play in your company's customer focused programs?  Most companies stick to standard formulas which lack the nuances of specific industries -- but those nuances represent the difference between good and great customer experiences.  

Our thinking: take a proactive approach to bringing new innovations to your industry -- starting by mapping the customer experience and looking for specific points where the opportunity for innovation exists.  The opportunities almost always exist -- it's just that most companies never commit fully enough to bringing innovation into their customer interactions.