In a continued effort to increase engagement across channels, some hotel brands are reaching out and forming new partnerships to increase the value of a customer through the digital lifecycle.
We’ve written about hoteliers looking to drive loyalty and ROI via social media, as well as frequent fliers interested in earning points via check-ins and other actions on social media sites.
The latest advance on the loyalty front comes from MGM Resorts‘ Mlife loyalty program. MGM has partnered with Visa and Topguest to enhance the program’s value to increasingly social and mobile users.

Bazaarvoice (Nasdaq:BV) and Booz & Company have partnered to help companies develop stronger capabilities for customer centricity – or putting customers at the center of business strategy – by capitalizing on the wealth of digital information being created by and about their customers. The two companies are combining their global expertise across industries to help clients prioritize opportunities and implement best practices for advertising, promotions, product innovation, and customer experience across Web, mobile, and social channels.

Aditya Birla Minacs, a global business solutions company (subsidiary of Aditya Birla Nuvo), today announced that it has chosen Salesforce Radian6 to power its Social Customer Service solutions: miKnowledge and miConversations.

Salesforce Radian6 is the industry leading social media listening and engagement platform. Minacs will leverage Salesforce Radian6 to help clients manage their reputations online by listening and responding to conversations on social networks, including Facebook, Twitter, YouTube, LinkedIn, blogs, online communities and more. Minacs will use Salesforce Radian6 to help companies turn millions of social conversations about their products, brands and industries into dynamic engagements that strengthen customer relationships and manage brand reputation, thus reducing support costs.

LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve customer experience, today announces Virgin Atlantic's successful implementation of the LivePerson Chat solution.

Virgin Atlantic deployed LP Chat to address two main goals: to enable customers to have their questions answered in real-time online, saving them from emailing or calling, and to improve online ticket sales conversion rates and catch website visitors who were dropping off

It’s official: people really do like their tablets. The latest survey of around 6,000 tablet users from comScore found that tablet users on the whole are more satisfied with their tablets than with smartphones, and that Apple’s (AAPL) iPad and Amazon’s (AMZN) Kindle Fire score particularly high among owners. ComScore asked participants to rank their satisfaction with their tablets on a scale of 1 to 10 and found that the iPad scored a survey-high 8.8, just barely edging out the Kindle Fire’s score of 8.7. The Kindle Fire was by far the highest-ranking Android tablet in the survey, as all other Android tablets combined for an average score of 8.2.

Jet Airways, the country’s largest airline by market share, is hiving off its highly popular Jet Privilege loyalty programme into a new wholly owned subsidiary, which will be set up over the next six weeks.

Under the Jet Privilege programme, the members can earn and redeem JPMiles by buying air tickets or other stuff. So far the programme has been managed and operated in-house by Jet.
Jet Privilege will be transferred to the marketing services company being set up and the airline plans to ratchet it up into a larger retail-based coalition loyalty program to unlock greater commercial value, the company said in its annual report.