Aito Technologies, a provider of customer experience analytics, announced Oman’s leading telecommunications company, Omantel, as a new customer for its customer experience analytics solution, Aito CEA.
Aito will provide insight and intelligence into Omantel’s customer usage. Omantel intends to gain a better understanding of the customer lifecycle and ultimately deliver a superior customer experience. Specifically, Aito CEA will help Omantel obtain insights into market trends, such as market segments, market share and market growth; customer trends, such as usage patterns, customer segments, profitability and churn; service usage patterns, offers and campaign performance; and network statistics, utilization and device information.
Omantel said it selected Aito CEA for its ability to quickly and easily unify the business, customer and network traffic data and provide centralized, easy-to-use real-time analytics out-of-the-box.