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  • Choice Hotels Rewards Programme Celebrates 15 Million Members | Not only has Choice Privileges proven to be very popular among travellers, it has also added tremendous value for franchise hotel owners

    Choice Privileges, the award-winning rewards programme from global lodging franchisor Choice Hotels International, Inc., the company behind the Comfort, Quality, and Clarion brands, announced that it has welcomed its 15 millionth member. In recognition of this significant milestone the U.S-based 15-millionth member will receive 115,000 bonus rewards points.

    "We are delighted to achieve this milestone and appreciate the zest with which the traveling public has joined our comprehensive hotel rewards programme," said Greg Brown, vice president of loyalty, promotions, and relationship marketing for Choice Hotels. "Not only has Choice Privileges proven to be very popular among travellers worldwide, it has also proven to add tremendous value for our franchise hotel owners, helping to drive more reservations to their hotels."

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  • Chiquita Leverages FunMobility Mobile Engagement Platform to Drive Retail Growth | Leading Global Brand Chooses Mobile Gamification Solution For Little League Baseball Promotion

    Chiquita Brands (NYSE: CQB), a company known for its fresh and healthy food products, and FunMobility (www.funmobility.com), a pioneer in the art and science of mobile engagement, today announced the launch of FanFun, a free mobile app for both iOS and Android that connects customers with local retailers through an in-app "Chiquita banana finder" and features interactive games and chances to win prizes. Chiquita chose FunMobility's Professional Services group to develop and help bring their first mobile app to market for their deep expertise in the mobile industry and their ability to deliver a dynamic app across both iOS and Android in just a few months from product conception to launch. The app was developed on FunMobility's low footprint and cloud-based AppWidget Mobile Engagement Platform, which enables brands like Chiquita to create unique and scalable HTML5 hybrid apps for iOS and Android quickly and cost-effectively.

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  • ACSI Reports Customer Satisfaction With Full Service and Fast Food Restaurants is the Same | McDonald's, despite being the top fast food company in revenue, ranks in last place in customer satisfaction

    When the June 2012 American Customer Satisfaction index (ACSI) results for Accommodations and Food Services were released this week, the report revealed some historic findings. For the first time in the 19 years that ACSI has been measuring and reporting, dining customers seem to be equally satisfied with what they are getting from full-service restaurants and limited-service (fast food) restaurants. This indicates that U.S. dining customers are becoming less willing to pay higher prices for better restaurants because the "better" is becoming not good enough to justify the cost.

    Fast food restaurants can only claim partial credit for closing the gap of customer satisfaction. As a whole, customers are 15.9% more satisfied with fast food restaurants overall than they were in 1995, according to ACSI data. The rise has been slow, but unwaveringly positive, which is a credit to the conscious efforts of the largest U.S. fast food chains and their franchisees.

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  • Vitacost.com, Inc. Named Top 10 in Customer Satisfaction Survey | Results of this survey speak to Vitacost.com's consistent commitment to customer satisfaction

    Vitacost.com, Inc. VITC -1.60% , a leading online retailer of health and wellness products, announced that it achieved the 7th highest score in the ForeSee E-Retail Satisfaction Index for Spring 2012, maintaining its top 10 status for the third year in a row. ForeSee's customer satisfaction ratings are done using the American Customer Satisfaction Index (ACSI) methodology, a sophisticated scientific formula developed at the University of Michigan that predicts consumer spending behavior.

    "Since 2010, Vitacost.com has continued to generate an impressive customer satisfaction score," said Larry Freed, President and CEO of ForeSee. "The results of this survey speak to Vitacost.com's consistent commitment to customer satisfaction, which we believe is the most important metric an organization can track."

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  • Southwest Airlines Offers Rapid Rewards Points to Wisconsin EarlyReturns Members Who Donate Miles to Charity | Exciting opportunity for Wisconsin residents looking for ways to use their Frontier EarlyReturns miles

    Southwest Airlines (NYSE: LUV) today launched a promotion to help Wisconsin-based EarlyReturns Members use their miles!  Through Aug. 31, 2012, Frontier EarlyReturns Members who donate all of their miles to one of the EarlyReturns charitable donation program participants will receive an equal number of points in the Southwest Airlines Rapid Rewards program.

    To take advantage of this one-time offer, EarlyReturns Members should take the following steps:

    If they haven't done so already, enroll in the Southwest Airlines Rapid Rewards program.
    Donate all Frontier EarlyReturns miles to an EarlyReturns charitable donation program of choice.
    Submit a copy of their Frontier EarlyReturns statement that denotes the mileage that has been donated and that the EarlyReturns balance is zero along with their name, Rapid Rewards account number, and phone number to RapidRewards@wnco.com

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