Giftango Corporation, the global leader in digital gift card fulfillment, rewards, incentives and promotions technology, today launched its European subsidiary, Giftango International, with the opening of its Dublin office. UK based loyalty program manager Countdown and rewards and incentives provider Ovation Incentives are the first to launch Giftango powered digital gift card solutions in the market, featuring eight UK merchants. Giftango continues to expand its global footprint that now includes fifty of the largest loyalty, incentive, resell and mobile application companies and more than 300 merchants across the US, Canada, Australia, and Europe.
The Global Prepaid Exchange estimates the Euro Zone gift card and voucher market for gifting and corporate incentives to be approximately €21.8 billion with the UK representing approximately 25% of the total market (€4.59 billion). Although eGifting is still a small percentage of the total European gift card and voucher market (<1%), eGift offerings with brick and mortar merchants is growing rapidly and Giftango opened its European operation to support the growing demand.