Welcome (back) to the Ideal Path Customer Loyalty Portal. It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
And you're here, so I guess the name did its job. Now it's my turn to do a part of my job and share a little bit of what's on the minds of the editorial board at Ideal Path. We love this industry -- if for no other reason than its breadth of solutions, all of which point towards the most central relationship in all businesses.
We're here because we saw a gap being faced by both the buyers and the vendors in this space.
Both lacked a medium to engage at the strategic education level -- where buyers seek to connect strategies to their business challenges and where vendors could educate potential buyers about the foundational impact areas their products could provide.
Our focus this month is around capabilities -- the things that companies and managers wish they had - and the companies that provide solutions that create those capabilities for their clients.
We look forward to sharing and connecting with you via this portal, Twitter and Linkedin.